In a spontaneous campaign in 1991, Red Ribbon Project volunteers sent letters and red ribbons to all attendees at the Tony Awards in the United States where actor Jeremy Irons stepped out on national television with a red ribbon pinned prominently on his lapel. The project was to become known as the Red Ribbon Project. The color red was chosen for its, "connection to blood and the idea of passion - not only anger, but love, like a valentine," the Project founders say. Inspired by the yellow ribbons honoring American soldiers serving in the Gulf war, the artists chose to create a red ribbon to symbolize support and solidarity for people living with HIV and to remember those who have died from AIDS-related illnesses. Three years later, in 1991, some of the Visual AIDS artists came together to design a visual symbol to demonstrate compassion for people living with HIV and their care givers. In 1988, a group called Visual AIDS was founded by arts professionals as a response to the effects of AIDS on the arts community and as a way of organizing artists, arts institutions, and arts audiences towards direct action on AIDS. On 1 December this year, people around the world will be pinning on their red ribbons as they commemorate World AIDS Day. The red ribbon has become an internationally recognized symbol for AIDS awareness, worn by people throughout the year in support of people living with HIV and in remembrance of those who have died.
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